{"id":3498,"date":"2023-05-31T18:58:07","date_gmt":"2023-05-31T18:58:07","guid":{"rendered":"https:\/\/sanrovio.com\/por-que-usar-plv-como-estrategia-de-crecimiento-comercial\/"},"modified":"2023-06-09T11:08:16","modified_gmt":"2023-06-09T11:08:16","slug":"por-que-usar-plv-como-estrategia-de-crecimiento-comercial","status":"publish","type":"post","link":"https:\/\/sanrovio.com\/en\/por-que-usar-plv-como-estrategia-de-crecimiento-comercial\/","title":{"rendered":"Why use POS as a business growth strategy?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3498\" class=\"elementor elementor-3498 elementor-3230\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62bb247 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"62bb247\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b102711\" data-id=\"b102711\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50950a6 elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"50950a6\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.3 - 28-05-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Why use POS as a business growth strategy?<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d660503 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d660503\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.3 - 28-05-2023 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-bottom:0;flex-grow:1;border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bf0aba elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"3bf0aba\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.3 - 28-05-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"653\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/sanrovio.com\/wp-content\/uploads\/2023\/05\/pos_as_a_strategy-1024x653.png\" class=\"attachment-large size-large wp-image-3801 lazyload\" alt=\"\" data-srcset=\"https:\/\/sanrovio.com\/wp-content\/uploads\/2023\/05\/pos_as_a_strategy-1024x653.png 1024w, https:\/\/sanrovio.com\/wp-content\/uploads\/2023\/05\/pos_as_a_strategy-300x191.png 300w, https:\/\/sanrovio.com\/wp-content\/uploads\/2023\/05\/pos_as_a_strategy-768x490.png 768w, https:\/\/sanrovio.com\/wp-content\/uploads\/2023\/05\/pos_as_a_strategy-1536x980.png 1536w, https:\/\/sanrovio.com\/wp-content\/uploads\/2023\/05\/pos_as_a_strategy.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"653\" src=\"https:\/\/sanrovio.com\/wp-content\/uploads\/2023\/05\/pos_as_a_strategy-1024x653.png\" class=\"attachment-large size-large wp-image-3801 lazyload\" alt=\"\" srcset=\"https:\/\/sanrovio.com\/wp-content\/uploads\/2023\/05\/pos_as_a_strategy-1024x653.png 1024w, https:\/\/sanrovio.com\/wp-content\/uploads\/2023\/05\/pos_as_a_strategy-300x191.png 300w, https:\/\/sanrovio.com\/wp-content\/uploads\/2023\/05\/pos_as_a_strategy-768x490.png 768w, https:\/\/sanrovio.com\/wp-content\/uploads\/2023\/05\/pos_as_a_strategy-1536x980.png 1536w, https:\/\/sanrovio.com\/wp-content\/uploads\/2023\/05\/pos_as_a_strategy.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5db3adc elementor-widget elementor-widget-text-editor\" data-id=\"5db3adc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.3 - 28-05-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>POS, or Point-of-Sale Advertising, is a marketing strategy that consists of using material, visual and auditory resources to publicise and highlight products or services at the point of sale. For SANROVIO, good POS is characterized by the fact that it helps companies:<\/p>\n<ul><li>Attracting consumers&#8217; attention and capturing their interest in the products or services on offer.<\/li>\n<li>Encourage impulse sales, i.e. incentive the purchase of products that were not foreseen or planned by the consumer.<\/li>\n<li>Differentiate yourself from the competition by showing the advantages or benefits of your own products or services compared to those of other brands.<\/li>\n<li>Build customer loyalty, creating a positive brand image and generating trust and satisfaction.<\/li><\/ul>\n<p>How can we measure the success of a POS campaign?<\/p>\n<p>In order to measure the success of POS, it is necessary to establish indicators to evaluate the impact of POS advertising on sales, brand image and customer satisfaction.<\/p>\n<p>Possible indicators include:<\/p>\n<ul><li>The impact ratio, which measures the percentage of customers who see the POS and stop to look at it.<\/li>\n<li>The conversion rate, which measures the percentage of customers who buy the product or service promoted by the POS.<\/li>\n<li>The loyalty ratio, which measures the percentage of customers who repeat purchase the product or service promoted by the POS.<\/li>\n<li>The return on investment (ROI), which measures the ratio between the benefit obtained by the POS and the cost of its implementation.<\/li><\/ul>\n<p>These indicators can be obtained through different methods, such as surveys, direct observation, data analysis or automated measurement systems.<\/p>\n<p>Don&#8217;t let it go, take advantage of POS and stimulate the purchase of your products!<\/p>\n<p>Contact us and we will advise you on the best options for your POS.<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a0e6ce elementor-align-center elementor-widget elementor-widget-button\" data-id=\"9a0e6ce\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/sanrovio.com\/en\/contacto\/\" class=\"elementor-button-link elementor-button elementor-size-md\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83dd903 elementor-widget elementor-widget-spacer\" data-id=\"83dd903\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.3 - 28-05-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>POS, or Point-of-Sale Advertising, is a marketing strategy that consists of using material, visual and auditory resources to publicise and highlight products or services at the point of sale. For SANROVIO, good POS is characterized by the fact that it helps companies: Attracting consumers&#8217; attention and capturing their interest in the products or services on &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/sanrovio.com\/en\/por-que-usar-plv-como-estrategia-de-crecimiento-comercial\/\"> <span class=\"screen-reader-text\">Why use POS as a business growth strategy?<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":3801,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"disabled","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"disabled","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[24],"tags":[],"class_list":["post-3498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"_links":{"self":[{"href":"https:\/\/sanrovio.com\/en\/wp-json\/wp\/v2\/posts\/3498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sanrovio.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sanrovio.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sanrovio.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sanrovio.com\/en\/wp-json\/wp\/v2\/comments?post=3498"}],"version-history":[{"count":2,"href":"https:\/\/sanrovio.com\/en\/wp-json\/wp\/v2\/posts\/3498\/revisions"}],"predecessor-version":[{"id":3800,"href":"https:\/\/sanrovio.com\/en\/wp-json\/wp\/v2\/posts\/3498\/revisions\/3800"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sanrovio.com\/en\/wp-json\/wp\/v2\/media\/3801"}],"wp:attachment":[{"href":"https:\/\/sanrovio.com\/en\/wp-json\/wp\/v2\/media?parent=3498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sanrovio.com\/en\/wp-json\/wp\/v2\/categories?post=3498"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sanrovio.com\/en\/wp-json\/wp\/v2\/tags?post=3498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}