Why use POS as a business growth strategy?

POS, or Point-of-Sale Advertising, is a marketing strategy that consists of using material, visual and auditory resources to publicise and highlight products or services at the point of sale. For SANROVIO, good POS is characterized by the fact that it helps companies:

Attracting consumers’ attention and capturing their interest in the products or services on offer.
Encourage impulse sales, i.e. incentive the purchase of products that were not foreseen or planned by the consumer.
Differentiate yourself from the competition by showing the advantages or benefits of your own products or services compared to those of other brands.
Build customer loyalty, creating a positive brand image and generating trust and satisfaction.

How can we measure the success of a POS campaign?

In order to measure the success of POS, it is necessary to establish indicators to evaluate the impact of POS advertising on sales, brand image and customer satisfaction.

Possible indicators include:

The impact ratio, which measures the percentage of customers who see the POS and stop to look at it.
The conversion rate, which measures the percentage of customers who buy the product or service promoted by the POS.
The loyalty ratio, which measures the percentage of customers who repeat purchase the product or service promoted by the POS.
The return on investment (ROI), which measures the ratio between the benefit obtained by the POS and the cost of its implementation.

These indicators can be obtained through different methods, such as surveys, direct observation, data analysis or automated measurement systems.

Don’t let it go, take advantage of POS and stimulate the purchase of your products!